Monday, December 13, 2010

The Great Debate: To be Mighty or to be Humble?

Do you find your mouth watering every time the fantastic Hyundai commercials come on TV? Here's why...
  • In the past six years Hyundai has grown 75% in the US Market and is now the #6 selling car in the nation.
  • Recession? What recession? Hyundai is the WORLD's fastest growing carmaker.
  • Hyundai has recently received public applause from J.D. Power & Associates, the jury for North American Car of the Year, the Wall Street Journal and MANY more.
  • For more than 10 years they have offered the 10-year/100,000-mile power train warranty. (many other car-makers decided to follow suit. Coincidence? I think not.)
  • For the past few years have operated under the Hyundai Assurance Initiative - to make matters simple - you can bring your new car back if you lose your job and Hyundai will give you the value of your car
Want to get acquainted with the Hyundai Motor Higher Ups? Read this article. Or I can sweetly summarize for you.
John Juriga, the power-train director at Hyundai, used to work for GM "squeezing extra power from Corvette engines." Juriga came to Hyundai eight years ago, drawn in by the small group of men who pursued decision making with power and precision. Their focus was to do what was best for the customer and to make changes on cars right up to their unveiling. Amazed by the idea of being interviewed by a top executive and his easy access to them to this day, he quickly joined the team and has been helping Hyundai make perfection a reality on their cars.

John Krafcik is President and CEO of Hyundai. He describes Hyundai in three words: Diligence, Frugality and Harmony. Not a very "sexy" motto. Diligence is described as this: South Korean Hyundai employees arrive at 7 am and stay until nearly 10 pm with a dinner purchased by Hyundai. The intense rate of improvement sends thanks directly to these employees who devote their time and attention to their engineering. The frugality refers directly to the Hyundai speed - the ability and desire to make decisions as late in the process as possible. Hyundai not only accepts but encourages later changes to improve upon customer response. Harmony is displayed in the small number of officers in the company. "At Toyota Motor Sales, there are more than forty people with vice president and above titles; we have five at that level."

Chris Perry, Marketing VP, is the last character we meet. You have probably seen his latest vision during Glee or Monday night football commercials. Recent ads teach you how to say "hun-day," spread holiday cheer with the internet group Pomplamoose, and showcase wind-stretched faces of powerful 2011 Sonata drivers.

Why do you care?

Well, I care because I take pride in the fact that I am representing the nation's fastest growing car-maker. And you should care because you are driving one (or at least considering). The success of Hyundai corporate directly reflects on YOUR vehicle improvements, retained trade-in value, convenient location of Hyundai dealers, availability of parts and service, and state of the art features when you do purchase a new car or SUV. As opposed to some automakers who delay improvements until Congress forces a restructure, Hyundai is on the cutting edge and offers value because they care about you and the product they are selling you. Don't you love doing business with a company that has integrity?

On the Hyundai Motor Officers I say this, thank you for posting your picture! I like to feel like I know you. Thank you for being somewhat funny and sharing your challenges. I can appreciate and relate to someone who tries to be normal. I'm not sure what Mercedes CEO looks like and I'm pretty sure he and I wouldn't be facebook friends.

On the title...I'd rather be seen as humble.

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