Tuesday, March 29, 2011

Hot Hyundai Brand.

After reading this article in Automotive News, Hyundai's hot, but store profits are not, I realized something good for you: Hyundai dealers are not sitting on a pile of money laughing maniacally about tiny little customers that mean nothing to them...except profit.

Basically, right now Hyundai is doing well! Their sales increase in the past few (3) years far outweigh the rest of the industry. But (and this is a big but) the Hyundai franchise has some room to grow and in one crucial area - Dealer Profitability. Meaning we are not making huge wads of money off of you.

Hyundai has seen some awesome increases in their market share (meaning the amount of people who buy cars in the U.S. are buying Hyundai's). In 2008 we were at 0.8% market share, 2009 had an an upward hit to 1.2% and in 2010 we spiked to 1.9%. Our rivals are making 3% and upward while the National average is 2.1%.

I write this all to point out....Hyundai is fair. And you know it. Our profit is lower than Honda, Toyota, Chevrolet, Ford and even Kia. Doesn't it make you feel warm and fuzzy to know that we appreciate our customers and do not look forward to ripping them off?

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